May Event Trend: Crowdsourcing

The idea of crowdsourcing isn’t new. But the meetings industry is becoming increasingly savvy when it comes to using this tool to enhance events. Crowdsourcing is soliciting information from a large group of people for a specific project or engaging attendees before the event. Meeting planners can use this information for everything from determining which guest speaker attendees would like to hear from during their general session to getting valuable topic ideas about breakout sessions. For more information on crowdsourcing and its uses, check out this blog from Kalahari Resorts & Conventions.