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Event Trends: Welcome Programs

Welcome programs are a great way to thank groups for allowing your destination, attraction or hotel to host their event. Many programs are designed to offer special information and discounts to groups and can even include a letter or appearance from local dignitaries. Even though your attendees are the ones who benefit from the information and discounts, your partners can also walk away winners. In exchange for their participation, offer them details they can use to market and/or prepare for your group’s arrival such as convention calendars, demographics, break and lunch times and information on evening activities. For more information on how to make your destination, attraction or hotel more welcoming, check out how Atlanta and Nashville are rolling out the red carpet.

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