Event Trends: DMOs Move Towards Digital
DMOs have historically provided maps, dining guides and other destination resources to visitors. However, as our industry moves toward event sustainability, DMOs have become more aware when it comes to printing thousands of items. In a recent discussion on ESPA Connect!, members shared their perspectives on this trend. Most agree the move to digital is a new trend amongst our peers, and in response our services departments collaborate with marketing to provide more digital links to resources. Doing so is more sustainable and yet easily accessible to on-the-go attendees and planners. Join the discussion on ESPA Connect! to stay informed and let us know what works for your destination!
-Submitted by Liana Acevedo, Convention & Sports Services Manager, Richmond Region Tourism